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April 2016

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The Thing: The Way We Report

Written by , Posted in Member Content

I’ll be the first to admit: I still have an incredibly tough time breaking down download numbers to understand and articulate the relative size, health, and performance of a podcast.

Like a bunch of other publications, I rely on a few placeholder concepts, many of which are carryovers from other mediums: monthly downloads, downloads per episode, downloads across a show or season or network. The download, of course, is utilized as some sort of conceptual approximation for an impression, and as many folks who dedicate a good chunk of their time making pods or moved money through pods can attest, the relationship between the two concepts is tenuous at best.