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WPP + Gimlet, Preview Line-up, Upfronts

Gimlet receives $5 million in additional funding from WPP, the biggest advertising holdings company in the world. Recode’s Peter Kafka has the write-up if you’re looking for it, with the money summary: “This is an extension of the $15 million round Gimlet raised last month, which valued the company at $55 million pre-money; it brings the company’s total funding to $27 million.” He also adds: “The deal is as small as it gets for WPP, which generated $19.4 billion in revenue last year.”

I think this development should be read as symbolically meaningful above anything else…

Another Fundraise and a Spinoff, TuneIn Windowing, Spotify

We weren’t done with August podcast fundraising, it seems.

Yesterday, HowStuffWorks announced a $15 million Series A funding round led by The Raine Group, and more importantly, the company announced that it will be spinning out from its parent company — an ad tech firm called System1, weirdly enough, which it landed under following a circuitous ownership route — and now operate as its own independent entity.

Local Podcasts and Regional Hubs, The Adventure Zone, Skeumorphism

Last week saw the latest edition of the Public Radio Program Directors conference in Washington DC, and there are two threads from that event worth tracking. The first comes from a panel that revolves around local station efforts in podcasting, which gathered NHPR’s Maureen McMurray (off the strength of Civics 101, among others), WBEZ’s Joel Meyer (off the strength of Making Oprah), Minnesota Public Radio’s Jonathan Blakely (74 Seconds), and NPR director of programming Steve Nelson.

Pledge Drives, Fundraising, Fun Raising

As they say, a rose by any other name… could probably prick you just as hard, or something like that.

A few readers wrote in this week to point out that Slate’s pledge drive initiative isn’t particularly novel (which, indeed, was one of the governing themes around my write-up), but that they’re not even the only podcast company implementing them at this point in time…