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Checking back in on the state of analytics

First week back, and I am indeed a little rusty! One clarification from Tuesday’s newsletter: my bad on mis-remembering the supposed rollout of the new Apple in-episode analytics were. I had written down in my notes that it was pegged to the iOS11 update — turns out that there were no explicit mention of a date from the company, and that the timeline was broadly “later this year.” From what I’ve been hearing, the holding position is actually pegged to the question of iOS11 adoption, and that a critical mass of adopters needs to be achieved before a proper analytics story can be consistently and effectively produced.