Home » Panoply, Nielsen, and Audience Targeting

Panoply, Nielsen, and Audience Targeting

A couple of hours after Hot Pod came out this week, Panoply dropped a notable bit of news: it’s partnering with Nielsen, the audience measurement giant, to give advertisers the opportunity to buy targeted ads through its Megaphone hosting platform using the latter’s Data Management Platform — an audience segmentation tool built on the company’s various audience intelligence and databases.